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My Work

As a PR professional, I have learned to wear many hats and lead in all areas of agency life.

Real Examples, Real Results

Some of my favorite campaigns, spots, and content!

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Aveeno x #GSWM

Aveeno aimed to highlight women's strengths by showcasing how their new Skin Relief Healing Ointment, when paired with the classic Skin Relief Moisturizing Lotion, helps strengthen your skin. This way, you can show up stronger for the people you love.

Jewelers Mutual x NYJW

Jewelers Mutual sponsored a panel at New York Jewelry Week and enlisted our team for influencer support. We hired Haley Sack (@mrsdowjones) to emphasize the importance of jewelry insurance for protecting your investments. She created content to share across various platforms and also participated on the panel at NYJW!

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The Drew Barrymore Show x American Pistachio Growers

Our client, APG, aimed to raise awareness of their tasty and nutritious snack. APG wanted to target millennial moms, so we partnered with TDBS due to her reliability and nostalgic charm.

Modelo x College Football Playoffs

Modelo launched a special campaign this fall targeting professional fans, encouraging them to enter a sweepstakes for a chance to win a trip to the college football championship. I activated seven influencers to help promote this campaign, from briefing through wrap on my own. Here is one of my favorite pieces of content created!

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Archive

Throughout my time at Auburn University and multiple internships, I have created pitches, proposals, and graphic samples. I have compiled some of my favorites here!

Pitch

For my current internship at CLD PR, we represent many fashion brands. I have been able to write pitches for various labels. Please find some of my most recent pitches here.

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Campaign Proposal

This Campaign Proposal was created for Auburn Oil Co. Booksellers for my Public Relations Campaign class. My team and I created a campaign to increase brand awareness and social media presence.

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Social Media Audit

This Social Media Audit was created for my Social Media and Public Relations class. I analyzed Something Navy's social media presence compared to the market and its competitors.

Cake Memes

For my latest assistantship, I also worked for Cake - a sexual health and wellness brand. I was given the responsibility of creating content for its Instagram account.

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Yoobi Instagram Stories

For my last assistantship, one of my clients was

Yoobi - a children's school supplies brand. I was entrusted with creating Instagram stories for the company.

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